Spotify Epic

Overview

Spotify Epics is a social feature that highlights users' personalities and brings the conversation back into Spotify. Epics gives users the power to create and document personalized moments within the app.

ROLE + TEAM

Self - Product Designer

Jay Do - Art Direction, Editor

DURATION

12 weeks

TOOL USED

Figma, After Effects, Premiere, Illustrator, Indesign

Background

Music is personal. Every day, Spotify’s listeners are curating their own playlists, sharing recommendations with friends, or listening to their favorite artists and celebrities’ recommendations. As they do this, users are developing their own public identity as well as discovering others’.

The Problem

Create a feature within Spotify that helps people easily share their content and get people talking about it on their social feeds.

How can Spotify make the listening experience a social experience by enabling people to share the audio that means the most to them? How can they help listeners build a deeper connection with friends and artists?

The Solution

By utilizing Spotify’s two existing features, Canvas and Group Sessions, users will be able to pin personalized messages and/or videos to songs and send it to others. They can also host group listening livestreams that can be saved as Canvases.

Epics features visually explained

Persona

User Journey

User Journey

User Journey
User Journey
User Journey