Self — Product Designer,
UX Researcher, Branding/Identity
Sabrina Rivera — Copy Editor
Figma, After Effects, Premiere Pro, Illustrator, Photoshop, Indesign
Welcome to Haus of God, a queer nightclub that leverages technology to create a unique experience for nightlife-goers while supporting queer entertainers.
The gay clubs of yesteryear are disappearing, and it's not necessarily a bad thing.
Pop Culture phenomenons RuPaul's Drag Race increased queer visibility but it has also made it more expensive for club owners and performers alike to keep up with what audiences expect from mainstream queer entertainment.
Haus of God is the future of nightlife. It’s the queer nightclub that brings together the best in entertainment and technology to create a truly unique experience for everyone, from the DJs on stage to the queens in the crowd. Haus of God keeps up with today’s trends and offers a flexible, inclusive environment for clubbers that goes hand-in-hand with entertainment.
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Our guests value authenticity. They seek out places that offer real, culturally-savvy experiences regardless of whether it’s a planned night out or an impromptu adventure. They bond with the local queer community over house beats and pop faves they love getting lost in. Our Memory Makers consider quality time spent with their friends a large factor to an unforgettable night on the town.
Our entertainers are seasoned performers who’ve dedicated their lives to their art. They take pride in their work because performing isn’t just a job—it’s a calling. They’ve worked countless hours to hone their craft, and value the opportunity to connect with and continue learning from other seasoned and up-and-coming performers in the queer community. They love nothing more than the energy of the audience they engage with their stage performance.
3 Key Touch Points:
Area of Focus
At the entrance of Haus of God, you get a contactless-enabled wristband that connects to their POS system. Not only do you get early check-in so you can bypass the line, but you also don't have to worry about losing your credit card or cash.
Skip the Line
Contactless Pay Wristbands
Area of Focus
Once inside, you don't have to worry about being stuck in an interminable line for the bathroom, because there are clear and easily accessible signs pointing out which bathrooms have the shortest lines. If you're looking forward to a specific performer, Haus of God will send you push notifications when your favorite artist is on stage, so you don't miss them.
Performance push notification
Stall occupancy indicators
Area of Focus
The performers at Haus of God never have to wait in line for the dressing room—there are plenty of well-lit spaces prepared and ready for them, with chairs and mirrors, so they can prepare for their sets comfortably. A digital dashboard makes it easy for performers to let DJs know when they're ready for their sets and sign in to.
The visual identity for Haus of God is inspired by the unique experience offered—one that draws on religious iconography juxtaposed with neon graffiti. The look is post-modern with an urban edge that reflects the drag ballroom scene it is rooted in.
To imagine what the Haus of God experience would look like, various visual assets were created using the brand’s design principles.
Change is inevitable, so we embrace it. We are inspired by the next transformation in art, in unique points of view, in the changing, evolving cultures that come with the future. As the world evolves, so do we.
Language is fluid, impactful, and too often, stolen. Haus of God will always shepherd, memorialize, and pay homage to the great Ballroom Divinities, as we are created in their image. Accessibility is fundamental, appropriation is not.
Haus of God serves all children, no matter their label. Our Haus was built to provide support, knowledge, and opportunities to succeed beyond our four walls.
It is only when we have respectful and open dialogue do we truly thrive. Creating an open space for feedback is key to understanding all those who enter our Haus.
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