Sallam 👋🏼 I'm Pareesa Khwaja

I’m a systems-minded product designer who transforms enterprise complexity into intuitive tools that help people do their best work.

✨ My UX Approach ✨

🛠️ Regulated industry fluency

Insurance, Automotive, and SaaS are my home turf

🚀 Start-to-finish design leadership

(Yes, even the dev QA part)

🧩 A sharp eye for structure, a soft spot for users, and a love of cleaning up messy systems

MY WORK My Origin story

The Work

🧪 Concept / Independent Study

📱 Medtech

🧠 AI + Voice Interface

♀️ Maternal Health / Equity

📲 Wearables Integration

🧭 System Design

🌐 Multi-Device Platform

Designed MOM.MI: An AI-Powered In-Hospital Monitoring Tool to Support BIPOC Mothers and Improve Care Team Coordination

Created an AI-driven platform that monitors physical and emotional health during labor, enhancing communication between BIPOC mothers and care teams to address disparities in maternal care.

👩🏽‍💻 Role

Led end-to-end product design, UX research, and system architecture for a medtech concept in a regulated environment

📊 Impact & Metrics

Developed a voice-activated, HIPAA-aligned monitoring system

Integrated biometric and emotional health tracking for real-time alerts

Enabled secure sharing of patient experience records across care teams

View Case Study

Other Fun Bits

Haus of God

🧠 Service Design

🎭 Experiential Design

📱 Wearable Tech Integration

🎨 Brand Identity

🕹️ Interactive Touchpoints

Displaced Voyages

🏆 D&AD New Bloods Winner (Graphite Pencil, 2022)

🌍 Social Impact Campaign

🧠 UX Strategy

🎨 Visual Storytelling

🖋️ Typographic Design

About Me

If you sit next to me on an airplane, I’ll probably tell you:

👸🏼 How my mom was going to name me Cinderella until my dad talked her out of it—and we’re all glad he did.

🥪 Why the Chicken Tender PubSub is the only Publix Sub that matters.

👀 And when I developed a borderline unhealthy obsession with period dramas.

But what you ✨really✨ need to know is that I’m a professional hype girl at heart and an experience designer by trade. I love telling stories, building experiences people can get lost in, and working with clients to help make their brands more human.